Dump Your Homepage Slider

Do you just love your homepage slider?  Its big, beautiful and looks so cool right?

Well, it might look cool but it is killing conversions and actions on your home page!

In this weeks video we talk all about hompage sliders, why they don’t actually work and what to do instead.

We have been advocating against sliders for a while now but lacked hard evidence to support our hatred.  Luckily the folks over at LeadPages wrote an amazing blog post all about it.  We highly recommend you visit the post and read it for more detail… of course you should watch the video first.

LeadPages.net – Why Home Page Sliders are Ineffective (and What’s Replacing Them)

 

 00:00 – 5:13 – Why sliders don’t work and what to do instead
05:14 – 8:57 – Live examples

 

So, what do you think?  Are you for or against the homepage slider?  Let us know in the comments and we promise to answer back.

 

About Rich Dietz

Rich Dietz has spent his entire career working both in and with a wide variety of nonprofit, political and government organizations as well as technology companies focused on the nonprofit sector including Sage Nonprofit, Convio and KIMBIA. It is this unique background and experience – working directly in nonprofit organizations AND working on the technology side – that allows him to better understand and assist nonprofit organizations with their technology needs. Richard holds a M.S.W. from the University of California – Berkeley as well as a B.A. in Political Science from UCLA.

One Response to “Dump Your Homepage Slider”

  1. Bobby Pearson August 19, 2014 8:13 am #

    Great summary, Rich. Thanks for linking to the leadpages.net post, too. They reference a study based on Notre Dame’s experience with a slider that I’d heard last year – it’s surprising to me that nd.edu is one of the only examples of solid data we have on this behavior. I passed around your URL and the original leadpages.net post to my coworkers and we’re all in agreement: sliders are out, and hero images are in.

    The challenge we find is for organizations to distill their web presence into a single image. That’s easier for a single-cause non-profit: “we do this good thing; give us money”. For a multifaceted organization, it’s much more difficult. We’re still trying to figure out the best way to communicate our business’s five or so core services on our homepage in a way that’s not busy or overwhelming.

    Sliders are appealing for an organization’s web committee because you can try to please everyone. Every department gets a slide! Everyone’s pet project can be above the fold! It takes firm, confident leadership to convince a client that by trying to show everything, you accomplish nothing.

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